Mercedes and bmw are rolling out a subscription service for cars — and it could help solve the biggest problem in the auto industry.
24+ Why Bmw And Mercedes Skipping Auto Shows
Gif. The idea is to get customers into the brand while their young so they can become a fan of the brand and continue to buy more expensive cars as they get older. Crain's cited an example from last year where bmw unveiled a new car model in a video game before taking it on the traditional promotional circuit.
Audi To Skip 2019 Detroit Auto Show Joining Bmw Benz from s3-prod.autonews.com
Bmw and mercedes are merging, but sadly there won't be any collaboration of the sort. Now audi, another automaker giant from the country joins its two other german luxury rivals by skipping. Plenty of people who wouldn't be caught dead in a cruze are happily tooling around in volts.
We will continue to evaluate auto shows on a case by case basis relative to the timing of our product introductions and the value why caroline rose giuliani, claudia conway and other kids of.
Premium automakers have consistently attempted to bring in younger buyers at the lower end of the market. The announcement comes after both mercedes and bmw announced similar departures from the show. A bmw at the new york international auto show in 2016. With ces taking place at roughly the same time of year in sunny las vegas, the show has attracted more and more carmakers, eager to show off the latest technology.
